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Case studies

The use of research in the development of tourist facilities

The paper reviews the use of research in the development of site-based tourist facilities, covering a wide variety of private and public sector operations. It firstly examines the particular features of the markets in which such facilities operate,...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Authors: Mary Short, Jonathan Wilkinson
June 15, 1983
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Citation

Short and Wilkinson (1983a, June 15). The use of research in the development of tourist facilities. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-research-in-the-development-of-tourist-facilities


Case studies

Case study demonstrating how market research has been used effectively to develop and sell a marina-based tourism complex in southern Spain (Puerto Sotogrande)

The subject of this case study - PUERTO SOTOGRANDE - is a marina-based integrated tourism complex in southern Spain which is currently being developed by a Spanish private investment group. Since acquisition of the site by the promoters, independent...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Authors: Juan Miguel Villar Mir, Clive G. Armstrong
June 15, 1983
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Citation

Villar Mir and Armstrong (1983a, June 15). Case study demonstrating how market research has been used effectively to develop and sell a marina-based tourism complex in southern Spain (Puerto Sotogrande). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/case-study-demonstrating-how-market-research-has-been-used-effectively-to-develop-and-sell-a-marina-based-tourism-complex-in-southern-spain-puerto-sotogrande-